Welcome to the Heights Section of Jersey City, NJ

Business Spotlight

Novick's Paint - 302 Central Avenue, Jersey City

Business Owner: Ron Lo Russo

UPDATED JANUARY 2014: Novick's closed in the fall of 2013 and reopened under new ownership in December 2013 and renamed "Novick's Hardware and Home Center." New business number is (201) 659-0044.

Ron Lo RussoCentral Avenue is the home to over 240 businesses that provide and service Heights residents and non residents with their shopping needs. Among the diverse businesses that are present on Central Avenue is Novick’s Hardware and Supplies (302 Central Avenue), which has called Central Avenue home for over 82 years. What started off as just a paint and wallpaper store has expanded into one of the most sought out and prosperous hardware stores in Jersey City.

Current owner, Ron Lo Russo acquired the business in 1973 when Novicks was solely a paint and wallpaper supplier. Prior to owning Novick’s Hardware and Supplies, Ron Lo Russo owned a lumberyard on Congress Street in the Heights. With his experience as a homebuilder, cabinet maker and lumberyard owner, Ron knew what products were needed to alter Novick’s image into being known for more than just paint and wallpaper. Under Ron’s 32 years of ownership, the hardware store has become a premier supplier of plumbing and electrical supplies, paint supplies, custom framing and much more. When asked about what he thinks contributed to his success, Ron bases it on pure knowledge. “I think it’s the knowledge I have in all trades, I’ve been building homes and cabinets for years. So I think it’s that knowledge that has allowed me to be successful.”

As the Heights have evolved over the years and businesses on Central Avenue have come and gone; Novicks has been able to stand firm in its place on Central Avenue. Ron accredits Novicks longevity to its ability to adapt to changes and the different times.  “Business has been good for these 32 years, I’ve watched the Heights change into what it is today and I just adapt.”

Ron has been happily married to his wife Kathleen for 40 years and they have two children. He is a proud grandfather, his son is an attorney and his daughter is a schoolteacher and he has no plans of retirement anytime soon. “I’ve been pretty fortunate here. We’ve made a good living here and I’m not going anywhere…except hunting!”

(Do you have a Central Avenue Merchant in mind that you would like to see in the next Central Avenue Spotlight? Let us know with an email.)