The Central Avenue S.I.D. Management Corporation at Work
Administrative Services
- You are a business owner on Central Avenue. You have a concern in regards to the district, local government, or your business and are seeking support. Maybe you are an entrepreneur who is interested in opening a new business and want to learn more about doing business in Jersey City especially on Central Avenue. Given that Jersey City is the second largest municipality in the State, where do you begin? You begin at the CASID office of course!
- Administrative Services
Capital Improvements on the Streetscape
One of the first major assignments the CASID embarked on after forming in 1992 was a capital improvement project to improve the streetscape on Central Avenue. Working with the City of Jersey City and landscape architecture firm Miceli, Kulik, Williams and Associates, the CASID developed a proposal which ultimately became a reality in 1996. Today, the CASID focuses on improving the streetscape appearance and shopping atmosphere by working alongside businesses to improve their facades and drawing local artists to the Central Avenue streetscape.
Festivals & Events
To local residents and visitors, a festival is a fun way to spend a day celebrating their community with family and friends. But for the CASID and its members, festivals and other events present a unique opportunity to showcase the rich cultural and economic life of the Heights' main street. The traffic and parking disruptions involved in a festival do make it necessary for businesses to change the way that they operate for one day, but the long-term benefits are clear. By bringing thousands - even tens of thousands - of people to Central Avenue for a festival, the CASID offers businesses the chance to put their best face forward and bring those same people back as regular customers throughout the year.
Festivals & Events
Marketing & Promotions
From Business Directories to TV Commercials to Seasonal Lighting Decorations, the CASID makes every effort to grab the attention of our potential shoppers and invite them to visit Central Avenue. CASID invites all its members and surrounding local businesses to participate in our marketing programs which are designed to suite advertising needs.
More Marketing & Promotional Programs
Public Relations & Campaigns
A thriving business community is the result of a thriving neighborhood community. For this reason, it is important for the CASID to establish and maintain a strong relationship with local residents, block association leaders, and elected officials to keep Jersey City moving forward. Resources are invested in reaching out to the public via press releases, newsletters, mailings, attending public meetings, newspaper ads, and getting involved in important community campaigns.
- News/ Public Relations
- Central Avenue Bus Campaign
- Public Safety Campaign
- Save Reservoir#3 Campaign
- "No" to Big Box Development @ Jefferson & Summit Avenues
Security Measures
The CASID continues to work in partnership with the Jersey City Police Department to address public safety concerns in the Heights and throughout the City. The North District Police Station is located within the district (282 Central Avenue) and thirteen (13) Closed Circuit Television Cameras are spread out along the Avenue.
Security Measures
Streetscape Maintenance Operation
Outside the businesses, what makes the Central Avenue Special Improvement District, or any business district for that matter, a desirable shopping destination? The answer is easy- because it is clean, presentable, and well maintained!
Streetscape Maintenance Operation