Welcome to the Heights Section of Jersey City, NJ

#ShopJC This Holiday Season

Happy Holidays Jersey City!

Happy Holidays! With over 240 storefronts, the Central Avenue shopping district is here to serve you with a wide variety of shopping, dining, and services. Pay only 3.5% Sales Tax at Participating UEZ registered businesses. Also, enjoy TWO HOURS FREE METER PARKING in municipal lots from November 25th through January 1, 2016.

Why Shop Jersey City, Buy Local? For every $100 you spend at locally owned businesses, $73 remains in the community. Those dollars help fund local jobs, local taxes and other locally owned businesses, as well as donations to local non-profits. This compares to only $43 remaining in the community when you spend $100 at non-locally owned businesses. [Read More]

Stay Connected:

Central Avenue Jersey City Heights on Intagram

Home to NJ's Best Sub/ Hoagie Shop

Pete at Andreas Salumeria reacts to the news he won the contest.

Central Avenue and Jersey City's Restaurant Row is officially the home of the best sub/ hoagie shop in the State of New Jersey according to Peter Genovese and NJ Advance Media for NJ.com. Andrea Salumeria is the winner of N.J.'s best sub/ hoagie shop showdown, besting nine other finalists in an epic month-and-a-half-long search. [Read More]

Free Pictures with Santa at A Little Gelato

Citywide Campaign Promoting "Buy Local"

Mayor Steven M. Fulop and the Jersey City Small Business Services have launched a citywide, year-round campaign - SHOP JERSEY CITY BUY LOCAL - to support local and independently-owned businesses just in time for the 2016 holiday season. The goal of the campaign is to drive traffic and awareness around Jersey City’s diverse selection of small businesses in every business district throughout the City. The "Shop Jersey City, Buy Local" campaign was designed and developed by Jersey City Small Business Services, which is comprised of the Jersey City Economic Development Corporation, the Office of Innovation, Office of Diversity and Inclusion, the Hudson County Chamber of Commerce and the five special improvement districts: Central Avenue, Historic Downtown, Jackson Hill Main Street, Journal Square and McGinley Square. [Read More]

#ShopJC and Get Your Reusable Bag

Local businesses are helping turn our neighborhood green this holiday season by giving out a combined 2,000 reusable bags. Pick yours up at any of the 32 participating businesses [Read More]

New on Central Avenue, Jersey City

Dulce De Leche Bakery, 376 Central Avenue, Jersey City, NJ - Photo Credit William F. Spencer Photography

Dulce De Leche Bakery officially opened their doors on Friday, September 9th and the Central Avenue Special Improvement District Management Corporation is thrilled to welcome their sweet brand of fresh baked goods to the neighborhood. This true Argentine Bakery provides The Heights neighborhood with a modern café atmosphere that is visually stunning and sure to be a crowd pleaser. [Read More]

  • New Concept Beauty Salon
  • Teri Teri Japanese Rest.

More New Businesses on the Avenue>

More Trees Are Coming to Central Avenue in Fall 2016

Fun Fact: Out of the 10 commercial corridors in Jersey City, Central Avenue has the most trees. In total, The Heights neighborhood main street has 113 tree beds. The Jersey City DPW and Office of Innovation partnered together with CASID to get 8 new male Ginkgo trees planted in the shopping district last spring. Eight more will be planted later this fall bringing a total of 16 new trees by year end. In addition to requesting adjacent business owners help water the trees, CASID started an online campaign asking local residents to adopt one of the new trees and bring it water a few times a week during the evening hours. This was a community approach to care for our community trees (#TreeSpeech).

2016 Central Avenue Market Profile

Is The Heights neighborhood the right fit for your next business venture? CASID will help you find the answer and welcomes you to Open A Business On Central Avenue. The JGSC Group has teamed up with us to deliver a new 2016 Central Avenue Market Profile report that shows a data analysis of the surrounding market. This is an excellent business recruitment tool to help property owners within the district and local real estate agents find suitable tenants to fill empty storefront locations. If you are a numbers nerd and serious about opening a successful business in Jersey City, this is the data set you want as a guide. After reading through the report and this website, your next step should be to contact the CASID office and schedule a meeting to discuss your plan to open a storefront business. Looking for Small Business Incentives? CASID has you covered there too. You can now get hard copies of various loan applications at the CASID office or simply follow these links:

New Public Artwork In The District
by Artist Sean Lugo

Creative Placemaking on Central Avenue

Central Avenue, Jersey City NJ

Creative placemaking has become important to the experience and benefits of shopping local. Public art, in its many forms, can rejuvenate a neighborhood when done correctly. It brings new energy and vibrancy to neighborhoods. It also can make Central Avenue a fun place to visit. CASID’s art initiatives have grown out of the belief that creative placemaking contributes to the economic and cultural vitality of neighborhoods. [Read More]

Recent Events in the District:

New Heights 24 Hour Bus Service (Mon-Sat)

New Jersey Transit Bus No. 119, Central Avenue Jersey City

GREAT NEWS for the Jersey City Heights: New Jersey Transit Bus No. 119 will run 24 hour service (Mon - Sat) starting on 6/25. Thanks to Senator Brian Stack, Assemblyman Raj Mukherji; Mayor Steven Fulop; Councilman Michael Yun; Councilman Rolando Lavarro, and RNA/ WPA for their tireless efforts to improve mass transit and access to NYC jobs. ‪[Learn More about Central Ave Bus Service]

CASID Sponsors ServSafe "Certified Food Protection Manager" Course for Local Bizs

ServSafe Instructor Eddy Gallo with a class which just completed the training course

A clean, safe, and enjoyable eating environment is important to every restaurant. Central Avenue's business community takes public health very seriously and the CASID is now assisting local restaurants to better maintain that standard in addition to complying with local laws. [read more]

Jersey Journal - Jersey City residents and businesses discuss vision for future of Central Avenue

Conversations charged with the excitement of what the future could hold filled the air today at School 8 in Jersey City, where Heights residents and businesses gathered to discuss their wishes, plans and goals for Central Avenue. "Most people are not happy with the status quo. We want it to improve, and we want to do that together as a community," said organizer David Diaz, District Manager for the Central Avenue Special Improvement District Management Corporation. [Read More]

Photos from the event.

Central Ave Discussion on Redev. Plan

Dear Members of the Jersey City Heights Community:

There is a buzz in the neighborhood about a Redevelopment Plan for Central Avenue. The Central Avenue Special Improvement District Management Corporation, an organization of business and commercial property owners within the shopping district, would like to set the record straight and address the circulating rumors. [Read More]